QR table ordering can reduce waiting time and make service smoother, but only when it supports the guest experience instead of replacing it badly.
Discounts can lift traffic, but they can also hide margin loss when operators do not track channel-level profitability with enough discipline.
Restaurants do not lose margin to aggregators only because of commission. They also lose visibility into the customer relationship.
Direct ordering is only the first step. The real commercial win comes when restaurants turn that first-party order into a repeatable retention loop.
